As part of the 2021 Super Bowl Campaign Watch the Big Game, we gave those tuning in the chance to win a $250,000 makeover sponsored by ADT and designed by The Scott Brothers. The contest received over 11,000 applicants with the Moffit Family, a family of 6 from California, receiving the prize.

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After our virtual shoot with the Scott Brothers and the Moffit family letting them know they won, we worked for rest of the year extending the campaign through social and ultimately ending with the big reveal with a two-page spread in People Magazine about the campaign.