Davidson had something most schools don’t—airtime during March Madness. But their old creative didn’t match the moment. We set out to change that.
 

We concepted and art directed a bold new brand film that put real voices
and real places front and center, including an appearance by Stephen Curry.
The work spanned from pre- to post-production, with a full suite of cutdowns and supporting graphics made for TV, digital, and social. All of it built to show Davidson as more than a basketball school—an academic powerhouse shaping global leaders.